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Will warning labels change consumers boozy habits? 'I doubt it'...

James Watt, co-founder of BrewDog, responding to calls today by an all-party committee of MPs to include health warnings on alcohol packaging, said he'd implement the warnings but doubted it could...

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"We will never compromise our passion, culture and approach"...

Controversial microbrewer BrewDog has promised it will retain its marketing and communications approach in the US having provisionally agreed to build a 100,000 square foot site in Columbus, Ohio.The...

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BrewDog co-founder vows LGBT support as petition calls for the removal of its...

The craft beer brewer's 'Don’t Make Us Do This... Equity for Punks’ funding ad (shown above) includes a short skit of founders Watt and Martin Bookie, among other things, posing in drag as red light...

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BrewDog boss James Watt dubs BBC Who’s the Boss appearance ‘a bit of a...

Scottish craft beer brand BrewDog has suffered a PR backfire after an appearance on a BBC staff recruitment show turned out to be “a bit of a disaster” with the group failing to recruit any...

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BrewDog reveals Lone Wolf logo as it tries to avoid the 'overly...

BrewDog has revealed the brand identity for its hotly-anticipated new spirits arm Lone Wolf. Designed by B&B studio, the simple design features a wolf's head distilled down to its purest geometric...

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'Don't fuck up the culture' and other lessons brands can learn...

BrewDog is not a brand to mess about. Its bark has fought off bites from alcohol giants like the Portman Group and Diageo in recent years.An unrelenting manifesto and a self-styled punk identity has...

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