Will warning labels change consumers boozy habits? 'I doubt it'...
James Watt, co-founder of BrewDog, responding to calls today by an all-party committee of MPs to include health warnings on alcohol packaging, said he'd implement the warnings but doubted it could...
View Article"We will never compromise our passion, culture and approach"...
Controversial microbrewer BrewDog has promised it will retain its marketing and communications approach in the US having provisionally agreed to build a 100,000 square foot site in Columbus, Ohio.The...
View ArticleBrewDog co-founder vows LGBT support as petition calls for the removal of its...
The craft beer brewer's 'Don’t Make Us Do This... Equity for Punks’ funding ad (shown above) includes a short skit of founders Watt and Martin Bookie, among other things, posing in drag as red light...
View ArticleBrewDog boss James Watt dubs BBC Who’s the Boss appearance ‘a bit of a...
Scottish craft beer brand BrewDog has suffered a PR backfire after an appearance on a BBC staff recruitment show turned out to be “a bit of a disaster” with the group failing to recruit any...
View ArticleBrewDog reveals Lone Wolf logo as it tries to avoid the 'overly...
BrewDog has revealed the brand identity for its hotly-anticipated new spirits arm Lone Wolf. Designed by B&B studio, the simple design features a wolf's head distilled down to its purest geometric...
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'Don't fuck up the culture' and other lessons brands can learn...
BrewDog is not a brand to mess about. Its bark has fought off bites from alcohol giants like the Portman Group and Diageo in recent years.An unrelenting manifesto and a self-styled punk identity has...
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